ClassDojo allows teachers and parents to communicate what is going on in the classroom, making it easier to discuss the development of a child. This benefits both parents and students because no one has to wonder how things are going at school or wait long periods of time for parent-teacher meetings to roll around.
Teachers are able to easily share updates on the student’s progress and even send photos. The app also allows teachers to send messages to each other. ClassDojo is having a positive effect by encouraging continued communication regarding a child’s success. Teachers can create a schedule of activities and then share this information with the parents through the app. Parents can witness their child’s work, completed projects, and class participation. The company is only five years old and was created to fill in the gaps in education tech. Since there was no such app at the time ClassDojo was created, the founders worked to create a free app to build culture and rapport between students, parents, and teachers.
Since 2011, more competition has emerged from FreshGrade, Nearpod, Kickboard, and other companies. Today, ClassDojo is actively used by 85,000 schools. The majority of the teachers that use the app teach from kindergarten to the 8th grade. The company has successfully raised a series B round of venture funding totaling $21 million dollars. The $21 million raised is being used to grow the ClassDojo team. Even though millions of dollars have been raised, the company still has not turned a profit and is responsible for 25 employees.
The handy app hasn’t always been used for collaboration, originally it was utilized for reinforcing good behaviors. The growth of ClassDojo has been likened to Snapchat and Facebook. One of the investors has stated that it’s not planned for ClassDojo to become monetized. It’s possible that in the future parents will be able to pay for field trips, lunches, and yearbooks through the app.
ClassDojo is working in partnership with Stanford University to create a series of animated videos on the growth mindset. The researchers behind the videos have made discoveries regarding what makes children progress and work harder. In fact, it was found that it’s more effective to praise a child for hard work than for being smart. Oftentimes, the child doesn’t want to jeopardize the label of being smart and will not work to outperform themselves. Praise also isn’t helpful to a child if they’re not making genuine progress. ClassDojo is successfully accomplishing its goal to connect every student, teacher, and classroom.
To learn more about ClassDojo, visit: https://en.wikipedia.org/wiki/ClassDojo