The Truth about Fabletics

There are a lot of people talking about Fabletics and brands like Fabletics. The biggest downside seems to be where these brands’ messages don’t match up with life satisfaction. No one’s really explored those other brands, but a plethora of customers have purchased things from Fabletics.

There’s a reason Fabletics grew into a $250 million business in its first three years. The brand is more than what people expect. Fabletics has even challenged Amazon for the top spot in the fashion e-commerce market. Kate Hudson’s brilliant strategy of using a subscription mechanic to focus on providing the best customer experience has paid off.

Fabletic’s customer experience is part of its high-value brand status. There are a lot of factors that contribute to Fabletic’s high-value brand status. Even historically speaking, Fabletics would be a high-value brand. Back in the day, high-value brands just needed fair prices and quality goods or services; which Fabletics has in abundance.

Following its huge e-commerce success, Fabletics has begun opening physical stores. So far, the brand only has 16 stores across the country. In the coming years, Fabletics hopes to expand into more major cities, and then the brand hopes to go international.

While Fabletic’s international dreams may be far away, its domestic dreams are coming true every day. Despite the lack of offline shopping people do these days, Fabletics has found a way to succeed again. Most companies consider it a negative trend that customers browse their stores but eventually buy from somewhere else cheaper.

Part of Fabletic’s retail store success comes from using features that correlate with its e-commerce features. One such feature is the shared shopping cart. When members buy or try on something in a retail store, the item is automatically added to the member’s online shopping cart.

Fortunately, not everyone talking about Fabletics is a naysayer or paid spokesman. There are plenty of non-sponsored reviewers crediting Fabletics on its brand. One reviewer was amazed by what Fabletics turned out to be. Everything that Fabletics proclaims to be is exactly what the company is; stylish workout fashion at affordable prices.

The reviewer also commented on the various styles offered by Fabletics. What members get for the price makes Fabletics a great deal for anyone interested. Not sure about Fabletics; take their lifestyle quiz and see what outfits they have.

The Secret behind Success in the Makeup Industry Doe Deere

Doe Deere is the founder and the CEO of Lime Crime, an internet-based make-up brand. She launched her makeup line consists of bright and bold colors of different types of lipsticks in 2008. Her passion for bright colors dates back to her childhood times when she would get creative with the paints and colors and sometimes apply her mother’s make-up. Currently, she is responsible for the product development and running the operations of the company. His husband and co-partner at Lime Crime work as the President of Lime Crime.

Doe Deere’s fans know her as The Queen of Unicorns. She refers to her fans as unicorns who she interprets as people who love the color, brave, and ready to defy all the societal expectations. Her interests in developing the brand came up when she was looking for makeup that would match up to her bright colored clothes and could find none. She, therefore, brought to the market her unique brand with the primary goal of encouraging women to express themselves through bold colors. Currently, her makeup company attracts an enormous fan following globally, and Leaping Bunny certified Lime Crime’s products as cruelty-free.

Lime Crime produced their first Unicorn Lipsticks one year after their launch. They later released the Velvetines in 2012 followed by the matte lipstick. Her business is primarily online-based which makes it easier to advertise and market. Additionally, it is easy to respond to the client’s questions, reviews, and a get feedback from them instantly. On the other hand, the disadvantage of the online business is that any information especially negative one would go viral at an alarming speed and this may have a long-term adverse effect on business.

Doe Deere attributes her success for business to the in-depth knowledge about the brand, trusting her gut feeling, and developing a positive mental attitude while dealing with clients. Deere encourages all business leaders to promote mutual respect between employees and the employer. Appreciating the employees work lead to motivation to perform even beyond expectations leading to high business growth. She also advises all businesspersons to invest in developing an operational customer care department, which would cover all the mishaps that the company may face including security breaches.

Self-Made Magazine named Doe Deere as one of the Top Inspiring Women Entrepreneurs in the United States along with other leading women in business like Arianna Huffington. She draws her inspirations from anyone ranging from the top celebrities to her friends though she names Kimberley Gordon as her role model. She recommends anyone interested in business to read ‘Think Big & Kiss Ass’ by Donald Trump and ‘Brand Gap and ZAG’ by Marty Neumeier. Doe Deere long-term goal is to be a role model and inspire women across the world to start their businesses.

Follow her on Twitter @doedeere

What’s New From Lime Crime?


What exactly is makeup for unicorns? Well, imagine the most colorful, unorthodox, in your face cosmetics and shades, and that is where you will find your answer; or you could just shop Lime Crime cosmetics, and skip the research. Lime Crime is a makeup company that was founded by Russian-born, Doe Deere. Everything about Deere exudes creativity, and her personality is surely as colorful as her hair that current week. The Queen of Unicorns created her company for herself due to the fact that she could never find any fun makeup on the shelves. What she never expected was her company to skyrocket into stardom, and to be as favored as it really is.

Part of the reason Lime Crime maintains its likable qualities is because it never remains the same. It is pretty difficult to understand how all of these crazy colors even exist, but the tireless efforts of the CEO and staff make certain that simple shades will never be in any of their packages. Their regular release of new colors that are in packages as unique as the hues themselves and, of course, seasonal favorites makes Lime Crime standout all year long. So, what is the company currently up to, and what outrageous colors are there this time?

2 Moods Duo

Are you feeling sad or happy today, or maybe a mixture of both? Well, your makeup can certainly depict your mood with Deere’s thoughtful creations, like the 2 Moods Duo Lip Kit. One side is one color, while the other is drastically different. It sounds strange, but moods are odd, and the makeup inspired after them is truly stunning.

True Love Set

Did you know that Doe Deere has been faithfully married to her husband for quite some time? Perhaps that is where the inspiration for these lipsticks came from, and their sweet red and pink hues will leave even the most neutral unicorn feeling warm inside.

Salem and Beetle Duo or Cashmere and Roswell?

In Lime Crime’s world, brown is not brown, but Salem and beetle; purple is not purple, but cashmere and Roswell. The best part is when they are paired together, and create the most visually stunning lips ever.

Alien, Teacup, and Zenon

To those who might not know better, these are velvetine lipsticks by Lime Crime, and they are neon green, blue, and gold.

Blue Milk

Sorry, but you will not be drinking this. You will, however, be lining your gorgeous eyes with this light blue eyeliner.

To know more about Doe Deere, visit or follow her on twitter.

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