Desiree Perez has done quite a lot of work with Tidal, and she is bringing the music service in the modern age to compete with Apple. This article explains how Tidal plans to compete, and there is a look at how their business may well be the darling of 2017. Fighting against Apple to serve music lovers with better prices and service is the goal, and Tidal is doing quite a job of it.

#1: How Do Tidal And Apple Differ?

Tidal and Apple differ in that Apple has many music services that are all hooked together. The services they offer may be considered fairly expensive, and the services are all tied to Apple devices. There are many who do not have Apple devices, and they are not in position to use the service if they do not own an Apple device.

#2: Tidal Wants To Reach Everyone

Tidal is prepared to reach every customer, and they want to ensure they are not leaving out customers who may use the service. Desiree believes customers must be allowed to make their own choices, and she does not want to make the choice for them by forcing them out. She believes that being inclusive helps customers become more interested in the brand, and she will keep up the inclusive policy for as long as possible.

#3: Marketing Well

Tidal is marketed well, and the company looks fresh. They have created a brand that appears to be younger than Apple, and it is a brand that is changing the way businesses might compete with Apple. They are ensuring they are in a place where the Apple customer sees them, and Desiree believes there will be a time when the two services are seen as different in every respect.

The rise of Tidal under Desiree Perez is an important thing in the music world. There is more choice in the business, and the choices offered to customers are helpful in that they help with everyone who wishes to listen to the best music for the best prices. A music service such as this may well break’s Apple hold on the industry.

Read more: https://www.ft.com/content/d3d28480-d334-11e6-9341-7393bb2e1b51