Doe Deere is the founder and the CEO of Lime Crime, an internet-based make-up brand. She launched her makeup line consists of bright and bold colors of different types of lipsticks in 2008. Her passion for bright colors dates back to her childhood times when she would get creative with the paints and colors and sometimes apply her mother’s make-up. Currently, she is responsible for the product development and running the operations of the company. His husband and co-partner at Lime Crime work as the President of Lime Crime.
Doe Deere’s fans know her as The Queen of Unicorns. She refers to her fans as unicorns who she interprets as people who love the color, brave, and ready to defy all the societal expectations. Her interests in developing the brand came up when she was looking for makeup that would match up to her bright colored clothes and could find none. She, therefore, brought to the market her unique brand with the primary goal of encouraging women to express themselves through bold colors. Currently, her makeup company attracts an enormous fan following globally, and Leaping Bunny certified Lime Crime’s products as cruelty-free.
Lime Crime produced their first Unicorn Lipsticks one year after their launch. They later released the Velvetines in 2012 followed by the matte lipstick. Her business is primarily online-based which makes it easier to advertise and market. Additionally, it is easy to respond to the client’s questions, reviews, and a get feedback from them instantly. On the other hand, the disadvantage of the online business is that any information especially negative one would go viral at an alarming speed and this may have a long-term adverse effect on business.
Doe Deere attributes her success for business to the in-depth knowledge about the brand, trusting her gut feeling, and developing a positive mental attitude while dealing with clients. Deere encourages all business leaders to promote mutual respect between employees and the employer. Appreciating the employees work lead to motivation to perform even beyond expectations leading to high business growth. She also advises all businesspersons to invest in developing an operational customer care department, which would cover all the mishaps that the company may face including security breaches.
Self-Made Magazine named Doe Deere as one of the Top Inspiring Women Entrepreneurs in the United States along with other leading women in business like Arianna Huffington. She draws her inspirations from anyone ranging from the top celebrities to her friends though she names Kimberley Gordon as her role model. She recommends anyone interested in business to read ‘Think Big & Kiss Ass’ by Donald Trump and ‘Brand Gap and ZAG’ by Marty Neumeier. Doe Deere long-term goal is to be a role model and inspire women across the world to start their businesses.
Follow her on Twitter @doedeere