There are a lot of people talking about Fabletics and brands like Fabletics. The biggest downside seems to be where these brands’ messages don’t match up with life satisfaction. No one’s really explored those other brands, but a plethora of customers have purchased things from Fabletics.
There’s a reason Fabletics grew into a $250 million business in its first three years. The brand is more than what people expect. Fabletics has even challenged Amazon for the top spot in the fashion e-commerce market. Kate Hudson’s brilliant strategy of using a subscription mechanic to focus on providing the best customer experience has paid off.
Fabletic’s customer experience is part of its high-value brand status. There are a lot of factors that contribute to Fabletic’s high-value brand status. Even historically speaking, Fabletics would be a high-value brand. Back in the day, high-value brands just needed fair prices and quality goods or services; which Fabletics has in abundance.
Following its huge e-commerce success, Fabletics has begun opening physical stores. So far, the brand only has 16 stores across the country. In the coming years, Fabletics hopes to expand into more major cities, and then the brand hopes to go international.
While Fabletic’s international dreams may be far away, its domestic dreams are coming true every day. Despite the lack of offline shopping people do these days, Fabletics has found a way to succeed again. Most companies consider it a negative trend that customers browse their stores but eventually buy from somewhere else cheaper.
Part of Fabletic’s retail store success comes from using features that correlate with its e-commerce features. One such feature is the shared shopping cart. When members buy or try on something in a retail store, the item is automatically added to the member’s online shopping cart.
Fortunately, not everyone talking about Fabletics is a naysayer or paid spokesman. There are plenty of non-sponsored reviewers crediting Fabletics on its brand. One reviewer was amazed by what Fabletics turned out to be. Everything that Fabletics proclaims to be is exactly what the company is; stylish workout fashion at affordable prices.
The reviewer also commented on the various styles offered by Fabletics. What members get for the price makes Fabletics a great deal for anyone interested. Not sure about Fabletics; take their lifestyle quiz and see what outfits they have.